Erewhon Brand Video
Logan.tv
ECD : Alexei Tylevich
Role :
3D Animation & Lighting
I contributed to Erewhon’s brand campaign video by handling the full 3D animation and lighting for key product and environment shots. The goal was to capture Erewhon’s organic and premium aesthetic through smooth camera moves, clean product highlights, and naturalistic lighting. I worked closely with the art direction to emphasize freshness and vibrancy, aligning the visuals with the brand’s upscale, health-conscious identity.